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Cookie & Data Usage Policy

Understanding How PublicChannel Uses Tracking Technologies
Last Updated: March 15, 2025

Introduction to Our Data Practices

At PublicChannel, we believe transparency builds trust. This comprehensive policy explains exactly how we collect, use, and protect your information when you visit our health and wellness platform.

When you explore our relaxation poses and wellness content, various tracking technologies work behind the scenes to enhance your experience. These technologies help us understand how you interact with our platform, remember your preferences, and provide personalized content that supports your wellness journey.

We use several types of tracking methods, each serving specific purposes in delivering our health education services. From essential functionality cookies that keep you logged in, to analytical tools that help us improve our content based on user behavior patterns – every piece of data serves a purpose in creating a better experience for our New Zealand community and international visitors.

This policy covers all tracking technologies used on publicchannel.site, including cookies, web beacons, local storage, and analytics tools. We'll explain what each type does, how long we keep the information, and most importantly, how you can control these settings to match your privacy preferences.

Types of Tracking Technologies We Use

Our platform employs four main categories of tracking technologies, each designed for specific functions that contribute to your overall experience:

E

Essential Cookies

These are absolutely necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and maintaining your login status. Without these cookies, our platform cannot provide core services you've requested.

F

Functional Cookies

These enhance your experience by remembering your choices and preferences. They store settings like your preferred language, region-specific content, and accessibility options, allowing the website to provide enhanced, personalized features.

A

Analytical Cookies

We use these to understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us analyze page performance, identify popular content, and improve our health education resources.

M

Marketing Cookies

These track your visits across websites to build a profile of your interests and show you relevant advertisements. They help us deliver targeted health and wellness content that aligns with your demonstrated interests and needs.

How We Collect and Use Your Data

Our data collection process is designed to be comprehensive yet respectful of your privacy. Here's exactly how we gather and utilize information during your visits:

  • Automatic Information Collection: When you visit our site, we automatically collect technical information like your IP address, browser type, device characteristics, and operating system. This helps us ensure compatibility and optimize performance across different platforms and devices.
  • Interaction Tracking: We monitor how you navigate through our relaxation poses, which articles you read, how long you spend on each page, and which features you use most frequently. This behavioral data helps us understand what content provides the most value to our users.
  • Performance Monitoring: Our systems track page load times, error rates, and technical performance metrics to ensure our platform runs smoothly. We also monitor server response times and identify any technical issues that might affect your experience.
  • Content Personalization: Based on your previous visits and interactions, we customize the content displayed to match your interests. This includes suggesting relevant wellness programs, highlighting related articles, and presenting information in formats you prefer.
  • Security Analysis: We continuously monitor for suspicious activity, potential security threats, and unusual usage patterns to protect both your data and our platform integrity. This includes analyzing login attempts and identifying potentially harmful automated traffic.
  • Communication Enhancement: When you contact us through our forms or email, we track communication preferences, response times, and support ticket resolution to improve our customer service quality and ensure we're meeting your needs effectively.

Data Retention and Storage

We maintain different retention periods for various types of data, balancing our need to provide quality service with your privacy rights:

Data Retention Schedule

Session Data Cleared immediately when you close your browser or end your session
Functional Preferences Stored for up to 1 year to maintain your customized experience
Analytics Information Aggregated and anonymized data kept for 26 months for trend analysis
Marketing Data Maintained for 2 years or until you opt out of marketing communications
Account Information Retained until you request deletion or close your account

All data is stored securely using industry-standard encryption methods. Our servers are located in secure facilities with appropriate physical and digital security measures. We regularly review our retention practices to ensure we're not keeping information longer than necessary for legitimate business purposes.

You can request deletion of your personal data at any time by contacting us directly. We'll process such requests within 30 days and provide confirmation once your data has been removed from our active systems.

Managing Your Cookie Preferences

You have complete control over how cookies and tracking technologies function on your device. Here are several ways to manage your preferences:

Browser-Based Cookie Management

Most modern browsers provide built-in tools to control cookie behavior. You can typically find these settings in your browser's privacy or security section.

Google Chrome

Settings → Privacy and Security → Cookies and other site data

Mozilla Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Microsoft Edge

Settings → Cookies and site permissions → Cookies and site data

When you adjust these settings, keep in mind that blocking certain cookies may impact website functionality. Essential cookies are necessary for basic operations, while optional cookies enhance your experience but aren't required for core functionality.

You can also use private or incognito browsing modes, which automatically delete cookies and browsing data when you close the session. This provides temporary access without storing long-term tracking information on your device.

For more granular control, consider using browser extensions or privacy tools that allow you to block specific types of tracking while maintaining website functionality. Many of these tools provide real-time information about what's being blocked and why.

Third-Party Services and Integration

Our platform integrates with carefully selected third-party services to enhance functionality and provide comprehensive wellness resources. Each integration serves specific purposes in delivering our health education mission:

Analytics Providers: We work with analytics services to understand user behavior patterns and improve our content delivery. These services may place their own cookies and collect data according to their privacy policies, which we encourage you to review.

Content Delivery Networks: To ensure fast loading times across New Zealand and internationally, we use content delivery networks that may store temporary data about your requests and optimize content delivery based on your geographic location.

Communication Tools: Our contact forms and newsletter services are provided by third-party platforms that help us manage communications effectively while maintaining security standards for your personal information.

Security Services: We employ third-party security monitoring tools that help protect against spam, malware, and other threats. These services analyze traffic patterns and may temporarily store security-related data.

All third-party integrations are regularly reviewed to ensure they meet our privacy standards and provide genuine value to our users. We maintain agreements with these providers requiring them to handle your data responsibly and in accordance with applicable privacy laws.

Questions About Our Cookie Policy?

We're committed to transparency and are happy to explain any aspect of our data practices in greater detail.

Address 13A Marchwiel Street
Marchwiel, Timaru 7910
New Zealand
Phone +6475742454
Email [email protected]

Contact Information

Address: 13A Marchwiel Street, Marchwiel, Timaru 7910, New Zealand
Phone: +6475742454
Email: [email protected]

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